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This is our hotel's endorser Micheal phelps.
He is the fastest swimmer in the world.
We hope our hotel can be number one to all the people who have been visited and to the world.

Hotel beneath the sea

 SLOGAN: Fish life Live free

       We provide fair and reasonable prices for our customers. We have many advantages which make our hotel different compare to the others. Some of you might ask why can we providesuch a price like this? We have solar and hydro power to provide electricity for the hotel. This is one of the many reasons we can provide such a fair price like this. We sincerely hope everyone will come and visit our hotel once in a life time!

Target customers:

    We target our customers mainly at the age of 25 and above who would like to have a enjoyable and unforgettable experiences like this.

And provide rooms at all kinds of prices and room types

For why the guest oppose our Hotel?

    It's one of the most amazing hotel in the world. We provide the best
services and make you feel like you are also a rich people. We will also
provide you the best experience ever! You can get all your entertainment
here and have your own private time.

Customers:
    We provide a fair prices and and beautiful undersea view instead of the
view of houses mountains and sea. It's totally a different experiences
compare to others and to see such an amazing view, we have to keep our
environment clean in order to leave all this nature treasure to our  next
generation. Just bring your tiring body here and when leaving our hotel,
you will have a brand new you!
Environmentalist:

    Show people how important doing environment clean.

Values:
    we have to keep our environment clean in order to leave all this
nature treasure to our  next generation.

Target consumer:
    For mainly age 25 and above. People at this age who could afford this
prices and people who were working and needs place to relax and have
fun. Family can also have a family vocation here. 

Core competencies and Competitive advantage

Core competencies:

    Our core competencies of the hotel beneth the sea provide a very

different hotel life  such as the outside view and  you can get a
luxury without spending much , money  compare to the rest of the hotel in
the world  and is the place where you can get all you entertainment .

Competitive advantage:
    Competitive advantages is the same to our core competencies. That
make us one of the top hotel in the world.

Brand personality and packaging

    Experiencing different hotel life. You can buy many things in text free
prices. It's a nice relxing place, shopping place. Our hotel helps people
feel comfortable and get away from the annoying city life. You can watch
night life, the view of sunrise and and many thrilling activities just to
enjoy life, and make it like the second home to our customers.
And we will advertise it on internet 、TV wall at train station or airport and
TV.

Benefits:

    We hope our hotel can provide our guest a experiences and fair prices like they were going overseas even if they were not .

We provide many activities and hope our guest can enjoy it and feel relax and comfortable. We have more facilities for our guest compare to most hotel 

Functions:

    We provides many kinds of activities for our customers to help them to leave the  annoying stressful life behind. Just enjoy the luxury life!

Brand Alliance:

    We have cooperate with Sea Shepherd Conservation Society. That is you can take submarine and have sea exploration. We also cooperate with department store which is that when you have spent a sum of money, you can get coupons and have 50 percent discount when you come to our hotel. 

Supply chain management:

• Our hotel cooperate with liontravel agency ,this bring us business and at the same time giving guarantee to our customers.
• Entertainment facilities (bungee jumping、snorkeling、gym、spa、BBQ) we will provide our employees for professional training from experts and get licenses so to  teach our customers. The casino staff also have professional training and professional licenses.

• The hotel restaurant co-operate with the Robuchon a Galera french restaurant, we will invite chef  from different famous Michelin restaurant and change chef every six months as so to give our customer  all kinds of food cooking style and flavour from different chef.  

• Hotel description:
• House Keeper-

We privode a housekeeper for each room,who will supply your needs.

• MRT-

We have our own MRT station which you can take to our hotel.
While taking the MRT to our hotel you can enjoy the beautiful scene under the  sea.

• Shuttle Bus-

We provide our shuttle bus to take you from airport or other MRT station to our private MRT station. Bus will be available every half an hour from 11:00 a.m. to 0:00 a.m.

• Yacht-                    

    At night you can take our private yacht and enjoy fishing.

    Our chef will cook all the seafood you catch immediately.
    The activity will be provided all year round except nature disaster happen
    Activity  time: 4PM~8PM

• Hotel-                                      

you can see fish swimming around your room and enjoy peaceful atmosphere we created for you .

• Snorkeling-

                                                               

If you want to swim, we provide snorkeling equipment.

And we also have professionals to teach you.

The activity will be provided all year round except nature disaster happen

Activity time: 9AM~5PM

• Gym & SPA & Casino-

In this floor you can exercise, spa and gamble

Spa open hours :10Am~9PM         

Gym open hours:  7AM~10PM

Casino open hours: 24 hours

• Outdoor activities ( Ex:BBQ )-                                                            

In the weekends we held BBQ in our open platform.

All youhave to do is book and pay the cost of food, we will prepare food and cook for you.

• Solar Panels-

Our hotel promote environmental free and frugal energy.
We use solar panels to collect energy and turn it into electricity.

If there is shortage in supplying power, we will turn on the electricity.

• Viewing Platform & Bungee Jumping-

                                                                

In this floor you can have bungee jumping and enjoy beautiful sea view. 

Don't worry! Our equipment is qualified  and safe,there are professionals to help you.
The activity will be provided all year round except nature disaster happen.
Viewing platform open hours:      5A.M.~8A.M.      9P.M.~2A.M.
Bungee Jumping activity time:  10A.M.~12P.M.      4P.M.~6P.M.

• Restaurant-

                                                

You can see all the view around our restaurant.

And you also can eat a lots fresh seafood in our restaurant.

Open hours:7AM~11PM

        

Assignment

Blog Production: Jocelyn Lien

Map-making: Emily Ko

Disigner: Rick Hung

Information  Research: Wen Liu

Overall Planning: Iris Cheng